Hello, I'm Matt Ware.

I love leadership. 

As a high school freshman, my Dad gave me the iconic John Maxwell book "Developing the Leader Within You."  And it became the spark that set a fire ablaze in my heart and put me on the lifelong path of pursuing leadership.

From that moment on, I studied it, practiced it, lived it and breathed it. I seized every opportunity to grow in every way I could.

For over 30 years, I've served in leadership at different levels in both large and small organizations ... from an early start as student body president, to management positions at Starbucks, to executive and lead pastor roles in a large church, to building my own marketing and coaching/consulting businesses. 

From corporate to nonprofit, established to startup, solo-preneur to overseeing teams ... I've had the privilege of living a life focused on leadership.

And along the way I discovered an important distinction that changed everything for me. I don't just love leadership ... 

I love leaders.

I understand them. I get them. I know their unique passion and pain—the things that get them out of bed in the morning 

and the things that keep them up at night.

 I know where leaders get stuck, and I know what it takes to get them unstuck. 

I inspire and challenge leaders to dream bigger, dig deeper and do more than they ever thought possible. 

I give leaders hope for their future, and help them rise up to take hold of it.

This is not my profession. 

This is my passion. 

This is my purpose. 

I love helping leaders level up, at every level.